Monday Morning Ratings Replay: From Atlanta To Miami
August 4, 2008 at 5:26 AM (PT)
ALL ACCESS has once again enlisted RADIOCRUNCH Pres. ANTHONY ACAMPORA to take a look at some more major-market SPRING book results. This set is from ATLANTA to MIAMI (in alphabetical order), and uncovers target demos in some top 25 markets. Keep tuned for more this week:
Atlanta: V103 Sweeps Again; Cox Strong 25-54; Top 40 Race Tightens
CBS Urban WVEE (V103) was once again the big winner in the ATL, dominating 18-34, 18-49 and 25-54, with COX grabbing a number of high rankings 25-54 and 18-49. This book also covered the flip of CITADEL Country WYAY to Classic Hits as "True Oldies 106.7."
CBS: V103 was the story once again, winning by a landslide in all three cells. V103 was #1 25-54 by 61% 25-54, 123% 18-49, and 96% adults 18-34 over its next closest competitor. Meanwhile, sister AAA WZGC (DAVE-FM) moved from 13th to 10th 25-54 and from 18th to 14th 25-54.
CLEAR CHANNEL: This has been a challenging market for CLEAR CHANNEL recently. This book did see some daylight for Active Rock WKLS (PROJECT 96-1), which soared from 9th to 4th 18-34, 14th to 6th 18-49, and 16th to 8th 25-54. Interestingly, this was the first full book for 'KLS since CUMULUS torpedoed WNNX (99X), moved it to 100.5 and flipped it to Classic Rock.
However, the news was not so good for Country WUBL (THE BULL). Despite the flip of rival WYAY to Classic Hits, WUBL did not see a lot of benefit. WUBL ranked 19th 25-54 and 18th 18-49 (there was some modest share growth). WUBL's results were also well below that of previous frequency occupant -- AC WLTM.
Meanwhile, CLEAR CHANNEL's two Spanish language stations saw mixed results. Regional Mexican WBZY went from 5th to 9th 18-34, 15th to 19th 18-49, and 22nd to 24th 25-54. There was some growth on Spanish Contemporary WWVA, moving from 19th to 15th 25-54 and 17th to 12th 18-49. Talk WGST was out of the competitive mix 25-54, ranking 21st.
COX: There's no doubt that COX has its home base covered, with three of the top four stations among adults 25-54. News/Talk WSB-A ranked 2nd, AC WSB-F was 3rd, with Urban AC WALR 4th. They also had a fourth station in the top six with Classic Rock WSRV (which slid back from 4th in the WINTER). 18-49 saw WSB-A 3rd, WSB-F 4th, and Rhythmic WBTS climbing from 11th to 7th. WALR dipped from 4th to 8th, and WSRV slid from 5th to 10th. 18-34 saw WBTS moved from 4th to 3rd.
RADIO ONE: ATLANTA is a market where RADIO ONE has seen some nice growth. It's also the only market where they air STEVE HARVEY -- and HARVEY fueled Urban AC WAMJ, which soared from 6th to 4th 25-54 (tied with COX rival WALR) and 7th to 2nd 18-49 (where it beat WALR handily). Urban WHTA remained a solid 2nd 18-34 and still ranked top 5 18-49. RADIO ONE saw Gospel WPZE rank 10th 25-54. Smooth Jazz WJZZ was still an issue, though, ranking 18th 25-54.
CITADEL: CITADEL ended the run with two Country stations, flipping gold-based WYAY to Classic Hits as "TRUE OLDIES 106.7." Overall, Country shares did not benefit too much as sister WKHX moved from 8th to 7th with only a small share increase 25-54. However, WYAY did post a nice leap from 25th to 20th 25-54 in their first full book, and was also up from the year-ago 25-54 results for the Country format.
CUMULUS AND LINCOLN FINANCIAL: The race between LINCOLN FINANCIAL Top 40 WSTR (STAR 94) and CUMULUS rival WWWQ on its new frequency got quite a bit tighter. With adults 18-34, Q100 dipped from 3rd to 7th, with STAR 94 remaining 11th. Both stations lost rank 18-49, with Q100 moving from 9th to 12th and STAR 94 from 12th to 14th, but the separation between the two shrank dramatically. Q100 won 25-54 by a larger margin (maybe a bit surprising considering STAR 94's adult lean). Q100 was 11th with STAR 12th. CUMULUS saw some growth out of newly launched Classic Rock WNNX (ROCK 100.5) with the REGULAR GUYS in mornings. Keep in mind, the majority of the growth was in AM drive, but it drove WNNX from 20th to 13th 25-54 full week, but the station was 5th 25-54 in mornings.
Baltimore: Business As Usual For Radio One, CBS
No huge surprises in BALTIMORE, where RADIO ONE continues its domination. Urban AC WWIN and Urban sister WERQ took the top two spots 25-54, with WERQ a dominant #1 18-49 and 18-34 and WWIN 3rd 18-49.
25-54: CLEAR CHANNEL Country WPOC followed RADIO ONE and held on to third. CLEAR CHANNEL Country WPOC held in 3rd place with CBS Hot AC WWMX rising to 4th (switching places with sister AC WLIF). Climbing from 7th to 6th was CBS Adult Hits WQSR (JACK-FM), giving CBS three of the top six stations. HEART ARGYLE Active Rock WIYY dipped to 7th, just ahead of TIMES-SHAMROCK Classic Rock WZBA -- which rose to 8th. CBS Talk WHFS and HEARST ARGYLE News/Talk WBAL rounded out the top 10.
18-49: WERQ was a dominant #1 by 93% over second place WPOC. WWIN slid from 2nd to 3rd, with WWMX rising from 5th to 4th, trading spots with WIYY. WQSR was 6th and WLIF 7th. WZBA and WHFS were 8th and 9th respectively, with CLEAR CHANNEL Gospel WCAO, NICK MANGIONE News/Talk WCBM and PETER & JOHN RADIO Christian AC WRBS all tied for 10th.
18-34 (in descending order): WERQ, WWMX, WIYY, WPOC and WWIN.
CLEAR CHANNEL Alternative WCHH (which launched in the 3rd month of the book) didn't really make any inroads, but the first full book will be the SUMMER.
Charlotte: CBS Stations Lead All Three Cells; CC Stations Surge 25-54
In a market where CBS has typically dominated of late, the cluster continued to hold the #1 position in all three key demos. However, this book saw two CLEAR CHANNEL facilities take significant leaps in the all important 25-54 cell.
25-54: CBS Urban AC WBAV retained its #1 stranglehold among Adults 25-54 -- and things should only continue that way as former rival (RADIO ONE's WQNC) moved to a more Urban-based Talk format. CLEAR CHANNEL saw big jumps for Classic Rock WRFX (11th to 2nd) and Country WKKT (7th to 3rd) with adults 25-54. This actually put WKKT ahead of CBS rival WSOC, which dipped from 2nd to 4th. Another big jump belonged to PACIFIC Classic Rock WXRC, which surged from 13th to 4th. CBS saw Top 40 WNKS and Urban WPEG tie for 6th, with sister AC WKQC holding in 8th. A notable drop for GREATER MEDIA Talk/Hot AC WLNK - which slid from 3rd to 9th, tying sister News/Talk WBT-A.
CLEAR CHANNEL Rhythmic WIBT inched up from 14th to 11th, placing just ahead of AC sister WLYT, which fell all the way from 4th to 12th. Based on the increase in Rock/Classic Rock shares and decreases in AC/Hot AC shares, this book appeared to have favored male-slanted stations a bit. CLEAR CHANNEL Alternative WEND and RADIO ONE Gospel WPZS tied for 13th, with CBS Sports WFNZ 15th.
18-49: CBS took the top 3 here, with WBAV surging from 5th into a tie for 1st with WPEG. WNKS dropped from 2nd to 3rd. WRFX surged from 12th to 4th, and WSOC was 5th. CBS claimed four of the top 5 in this demo (for the third straight book), which is a tremendous accomplishment. WSOC did beat rival WKKT here ('KKT dropped from 3rd to 6th). WIBT, WEND, WXRC, and WLNK rounded out the top 10. WKQC, WBT and WLYT (tied), WFNZ, and WPZS finished 11th through 15th.
18-34: The top three continued to beWPEG, WNKS, and WIBT, although 'IBT crept a bit closer. WSOC rose from 6th to 4th, with WEND tying WRFX for 5th.
Cincinnati: Trio Of Stations Share Spotlight; CC Strong 18-49
While speculation continues as to which stations CLEAR CHANNEL will be divesting in CINCINNATI, published reports have Hot AC WNNF and Classic Rock WOFX up for sale. Based on ratings performance, this would seem to make sense.
25-54: CLEAR CHANNEL News/Talk powerhouse WLW retained the top spot among adults 25-54, staying ahead of BONNEVILLE Country WUBE. CUMULUS Classic Hits WGRR rose from 4th to 3rd, CLEAR CHANNEL Rock WEBN surged from 7th to 4th, and CUMULUS AC WRRM slid from 2nd to 5th. BONNEVILLE Hot AC WKRQ (Q102) held in 6th. CLEAR CHANNEL Top 40 WKFS moved from 10th to 7th, ahead of a sliding WOFX (dropped from 5th to 8th). RADIO ONE's two properties were modest at best in the upper demos, with Urban WIZF 9th and Urban AC WMOJ 10th. BONNEVILLE Alternative WSWD (The SOUND) fell out of the top 10 at #11. CLEAR CHANNEL Talk WKRC dropped from 9th to 12th. WNNF held in 13th, with CLEAR CHANNEL Sports WCKY 14th, and PILLAR OF FIRE Christian AC WAKW 15th. CUMULUS Active Rock WFTK is still looking for some momentum as it slid out of the top 15 25-54.
18-49: WUBE continued to hold the top spot here, although WEBN saw a nice bounce back from 6th to 2nd (showing very little effect from the WFTK attack). CLEAR CHANNEL had three of the top 4 18-49, with WKFS 3rd and WLW 4th. RADIO ONE saw Urban WIZF drop from 1st to 5th. WGRR and WKRQ tied for 6th. WRRM slid from 4th to 8th. WSWD, after peaking as high as #3 last FALL, is now all the way down to 9th. WOFX rounded out the top 10. WNNF moved from 14th to 11th, WMOJ moved down to 12th. WKRC, WCKY, and WFTK shored up the top 15.
Dallas: Univision Stations Still Dominant; CC Rock Shares Off
UNIVISION owns the top two DALLAS stations with adults 18-49 and 25-54 for a second straight book with Regional Mexican KESS #1 in all three demographics. Spanish Adult Hits KLNO (RECUERDO) ranked second in the two older demos, while still finishing 4th 18-34.
25-54: KESS and KLNO were 1st and 2nd, with CUMULUS Sports KTCK rising from 5th to 3rd. Some good news for CBS on the upper end as AC KVIL and Classic Hits KLUV both tied for #4 (and rose from 8th and 9th, respectively, in the WINTER). SALEM Christian AC KLTY surgeD from 11th to 6th. An off book 25-54 for CLEAR CHANNEL Top 40 KHKS, which dropped from 3rd to 7th. SERVICE Urban KKDAM (K104) dropped from 4th to 8th, but sister Urban AC KRNB moved from 11th to 9th -- just ahead of RADIO ONE Urban AC KSOC, which surged from 17th to 10th, tying them with CITADEL News/Talk WBAP.
CBS saw Talk KLLI vault from 21st to 12th, tying CUMULUS Country KPLX. CLEAR CHANNEL saw a pair of their stations slide in this demo and tie for 14th. Hot AC KDMX dropped from 10th to 11th with Active Rock KEGL slipping from 7th. In general, it was not a good trend for the CC Rock stations since they flipped KEGL from Spanish Adult Hits. However, with PPM coming, we would be best to wait to judge that change.
CITADEL Country KSCS rose slightly from 18th to 16th. A fourth straight down book for CBS Adult Hits KJKK (JACK-FM), which was 17th. RADIO ONE Rhythmic KBFB dove from 6th to 18th, tied with ESPN KESN. LIBERMAN Regional Mexican KNOR and CLEAR CHANNEL Classic Rock KZPS rounded out the top 20.
18-49: KESS, KLNO, and KHKS, and K104 remained the top 4. KTCK rose from 7th to 5th, as KBFB moved from 5th to 6th. KLTY surged from 12th to 7th, with KVIL taking 8th place. KRNB moved into the top 10, rising from 11th to 9th, with KDMX flat in 10th. KLLI surged from 23rd to 11th, tying KSOC (up from 16th), and KEGL, which dropped from 6th. KLUV rose from 20th to 14th, tying KPLX, which dropped from 9th. KJKK slipped from 12th to 16th (tied with KNOR). CBS Rhythmic AC KMVK (MOVIN') has yet to move the needle, as it held in 18th place (it dropped from 15th to 25th over the last two books 25-54). KMVK was tied with WBAP. Tied for 20th place were CLEAR CHANNEL Alternative KDGE (all the way down from 12th) and KSCS.
18-34: KESS led the way with KHKS still a solid #2. K104 leapt from 6th to 3rd, ahead of KLNO, which stayed in 4th. KBFB dipped from 3rd to 5th. A good book for KNOR, which rose from 11th to 6th. KDGE and KLLI were tied for 7th. KTCK was 9th, and KEGL slid from 5th to 10th.
We also wanted to take a look at some year-to-year data from DALLAS and we did trending. Here's a look inside some of the clusters' year-to-year rankings:
CBS: KVIL (#6-#4 25-54), KLUV (#11-#4 25-54, #11-#8 18-49), KLLI (#21-#12 25-54, #22-#11 18-49), KJKK (#7-#17 25-54, #11-#16 18-49), KRLD #23-#22 25-54, #29-#31 18-49), KMVK (#17-#25 25-54, #16-#18 18-49)
CLEAR CHANNEL: KHKS (#3-#7 25-54, #2-#3 18-49), KDMX (#5-#14 25-54, #7-#10 18-49), KEGL (#11-#14 25-54, #5-#11 18-49), KZPS (#8-#20 25-54, #14-#25 18-49), KDGE (#20-#23 25-54, #14-#20 18-49, #6-#7 18-34), Sports KFXR (#39-#39 25-54).
CITADEL: WBAP (#16-#10 25-54, #21-#18 18-49), KSCS (#13-#16 25-54, #11-#20 18-49), Country KTYS (#26-#26 25-54, #29-#29 18-49)
CUMULUS: KTCK (#2-#3 25-54), KPLX (#8-#12 25-54), Classic Rock KDBN (#22-#29 25-54), Talk KLIF (#27-#29 25-54)
LIBERMAN: KNOR (#25-#20 25-54, #19-#16 18-49), Spanish Contemporary KTCY (#27-#23 25-54, #25-#23 18-49), Regional Mexican KBOC (#27-#27 25-54, #25-#26 18-49), Latin Urban KZZA (#33-#33 25-54, #23-#27 18-49), Regional Mexican KZMP-A (#42-#33 25-54, #42-#35 18-49)
RADIO ONE: KSOC (#17-#10 25-54, #16-#9 18-49), KBFB (#19-#18 25-54, #7-#6 18-49)
SERVICE: KKDA (#13-#8 25-54), KRNB (#15-#9 25-54), Urban Oldies KKDA-A (#39-#36 25-54).
UNIVISION: KESS (#1-#1 25-54 and #1-#1 18-49), KLNO (#8-#2 25-54, #9-#2 18-49), Regional Mexican KDXX (#31-#27 25-54, #28-#27 18-49), Latin Urban KFZO (#34-#29 25-54, #31-#22 18-49),
Detroit: WXYT, WRIF, WKQI, CITADEL All Spring Ahead; Urban Shares Decline
There were a few winners in the SPRING book in the MOTOR CITY. CBS saw enormous growth for Sports WXYT. GREATER MEDIA Active Rock WRIF was #1 25-54, CLEAR CHANNEL Top 40 WKQI took the top spot 18-49, and CITADEL saw solid upper demo results for Adult Hits WDRQ and Hot AC WDVD. Meanwhile, it was an off book for the markets Urban stations.
25-54: WRIF took the #1 position, gaining almost a full share. Tied for 2nd were CLEAR CHANNEL Top 40 WKQI (rising from 5th) and sister Urban AC WMXD (which lost a third of its shares this book). CITADEL Hot AC WDVD soared from 10th to 4th, just ahead of WXYT, which moved from 15th to 5th. The NHL RED WINGS won the STANLEY CUP this book, but the ratings for WXYT were nearly double any of the last five books (many of them as News/Talk). GREATER MEDIA Classic Rock WCSX slid from 3rd to 6th, tying CITADEL Adult Hits WDRQ (up from 12th) and CLEAR CHANNEL Urban WJLB. CBS Country WYCD moved from 7th to 9th, while Smooth AC WYCD dropped from 7th to 10th.
CBS News WWJ was off from 6th to 11th. CLEAR CHANNEL AC WNIC held in 12th, just ahead of GREATER MEDIA rival WMGC, which tied for 13th with CITADEL Talk WJR. CBS Classic Hits WOMC dipped from 14th to 15th. RADIO ONE Urban Oldies WDMK took a dive from 10th to 16th, tying CLEAR CHANNEL Country WDTW. MASONS Urban AC WGPR was 18th. CTVGLOBEMEDIA Alternative CIMX was 19th and RADIO ONE Urban WHTD 20th (down from 19th).
18-49: WKQI took the top spot, with WRIF climbing from 4th to 2nd. Perennial champ (and WKQI sister) WJLB slid from 1st to 3rd. WDVD moved from 5th to 4th, and WXYT vaulted from 17th all the way to 5th. WYCD held steady in 6th, with WDRQ rising from 8th to 7th. WMXD plummeted from 3rd to 8th; WCSX slid back to 9th. WDTW rose from 15th to 10th.
WMGC and WNIC tied for 11th place 18-49. CIMX held in 13th place, tying WWJ. WHTD dropped from 12th to 15th and WVMV from 10th to 15th. WDMK fell from 9th to 17th. WJR, WOMC, and WGPR rounded out the top 20.
18-34: While 'KQI took the top spot 12+ and 18-49, WJLB held on to its crown 18-34. WRIF rose from 5th to 3rd, WXYT-FM from 14th to 4th, and WYCD from 10th to 5th. WDVD, WHTD, CIMX, WDTW and WMXD rounded out the top 10.
Miami: COX Stays Hot; UNIVISION Widens Lead On SBS
COX remained hot in MIAMI market, as Urban AC WHQT (HOT 105) topped the market 25-54 and ranked 2nd 18-49. Urban sister WEDR (99 JAMZ) took the top position 18-34 and 18-49, while AC WFLC ranked 3rd 18-49 and 4th 25-54 (COX wound up with the top 3 slots 18-49). Meanwhile, things got worse for SBS in its hometown, falling farther behind rival UNIVISION.
25-54: WHQT was the winner by a healthy margin. UNIVISION Spanish Contemporary WAMR held in 2nd place. LINCOLN FINANCIAL AC WLYF surged from 7th to 3rd, edging out WFLC, which slipped from 3rd to 4th. WEDR remained in 5th (so COX did score three of the top five). UNIVISION Tropical WRTO, which added syndicated LUIS JIMENEZ's morning show, vaulted from 11th to 6th. A solid uptrend for CLEAR CHANNEL Classic Rock WBGG, which rose from 10th to 7th. The move of WRTO to the #2 post, put UNIVISION's two FMs ahead of SBS' three MIAMI stations 25-54 for the first time in memory. CLEAR CHANNEL Top 40 WHYI (Y100) slipped from 6th to 9th, with CLEAR CHANNEL Urban AC WMIB rounding out the top 10.
LINCOLN FINANCIAL Classic Hits WMXJ rose from 13th to 11th. BEASLEY Rhythmic WPOW (POWER 96) slid from 8th to 12th, with Country sister WKIS inching up from 15th to 13th. COX Rock WHDR moved from 17th to 14th, and CLEAR CHANNEL Smooth AC WLVE slid from 11th to 15th. CLEAR CHANNEL Spanish Contemporary WMGE inched up to 16th, just ahead of SBS rival WRMA, which sat in 17th place. 'RMA sister WXDJ was tied for 18th (and down from 14th). CLEAR CHANNEL News/Talk WIOD ranked 19th, tying UNIVISION Spanish News/Talk WQAM.
18-49: It's all about COX as they own the top three stations. WPOW slid from 2nd to 4th. WAMR slid from 4th to 5th. WLYF rose for a fourth straight book, now ranking 6th. Y100 fell all the way from 2nd to 7th, but keep in mind only 0.4 shares separated #3 from #7. WRTO vaulted from 11th to 8th. WMIB dipped from 5th to 9th, with WBGG holding steady in 10th.
WCMQ dropped out of the top 10, sliding from 9th to 11th. WMGE inched up from 14th to 12th, with WHDR and WKIS tied for 13th. WMXJ and WXDJ tied for 15th. WLVE fell from 12th to 17th. Rounding it are were WRMA (18th), WQAM (19th), and a tie for 20th with LINCOLN FINANCIAL Sports WAXY and WIOD.
18-34: WEDR, POWER 96, and Y100 remain the top 3. WFLC soared from 10th to 4th with WHQT #5. WLYF, WAMR, WMIB, WRTO and WXDJ rounded out the top 10.