Arbitron To Reissue Providence Book
August 6, 2008 at 5:14 AM (PT)
ARBITRON will be reissuing the SPRING 2008 PROVIDENCE-WARWICK-PAWTUCKET book after learning that six diaries came from a "media-affiliated household."
The notice of the reissuing, which will take place MONDAY (8/11) at 10a ET, indicates that the problem may "substantially" affect the ratings for the station that landed in first place 12+ for the book, CITADEL Talk WPRO-A.
WPRO-A, with its WEAN FM simulcast, jumped 5.9-7.2 in the SPRING ratings.