Movin' Rewards Stickyfish
August 6, 2008 at 9:56 AM (PT)
EMMIS Rhythmic AC KMVN/LOS ANGELES will be using ENTICENT's STICKYFISH product to power the station’s "Movin Rewards" program. ENTICENT is the leading provider of turn-key database, e-mail and loyalty marketing programs to media companies
"A points-based audience rewards program is something we had been considering for quite some time," EMMIS SVP/GM VAL MAKI said. "With the help of EMMIS INTERACTIVE, we took a close look at all the vendors and chose ENTICENT’s STICKYFISH product based on features, track record, and the confidence and expertise of their people. They have done a great job for us"
"I was supportive and excited to launch the Movin Rewards program, but I had measured expectations," VP/Programming JIMMY STEAL said. "But the results have been amazing. In the last 30 days, we have driven over 65,000 forced listening appointments, generated 1.6 million additional page views to our website, and enrolled more than 35,000 listeners."
"We are thrilled to work with EMMIS and congratulate them on the success of the Movin' Rewards program," ENTICENT Pres./CEO CHRIS BELL said.