KSWD Partners With BIG PR Firm
August 14, 2008 at 2:30 PM (PT)
BONNEVILLE AAA KSWD (100.3FM THE SOUND)/LOS ANGELES has partnered with eco-agency BIG IMAGINATION GROUP (BIG) for public relations services to establish THE SOUND'S position as a unique, socially-minded station inspiring a new level of audience engagement.
THE SOUND chose BIG for its deep-rooted connection to L.A.’s music culture and its ability to galvanize communities around social and environmental initiatives. "BIG brings a unique public relations perspective to the table," THE SOUND VP/GM PETER BURTON said. "Everything we do at the station respects the music, the artists, the listeners and the communities we serve and BIG is ideally positioned to drive the sort of positive culture-building THE SOUND is seeking."
THE SOUND promises programming with a purpose," BIG Chief Imagination Officer COLETTE BROOKS said. "The station is uniquely positioned to attract and inspire a culture of conscious listeners -- people who are not only passionate about music, but about music’s power to enrich community. BIG’s expertise lies in building cultures against a context of environmental and social responsibility -- an approach that organically fits with THE SOUND’s ethos."