Journal's Tough July
August 19, 2008 at 9:24 AM (PT)
JOURNAL COMMUNICATIONS reported that its Publishing and Broadcast groups made $31.77 million in JULY, a 6.7% decrease from the $34.03 million in made in July 2007. Advertising revenues fell 8.3% to $26.58 million.
Total revenue at JOURNAL’s radio and television stations fell 3.1% to $14.56 million. The radio group's revenue fell an identical percentage to $6.09 million, reflecting softness in all of its radio markets except MILWAUKEE, and a $37,000 decrease in political and issue advertising. Television group revenue decreased 3.0% to $8.47 million, due largely to softness in the TUCSON and FT. MYERS markets, partially offset by a $0.56 million increase in political and issue advertising.
Even so, the Broadcast Group's results seemed like a bright light compared to its Publishing arm, whose revenues fell 9.5% to $17.21 million. Advertising revenue dropped 13.8% to $12.02 million.