KJR, KVI Try Out WikiTalk.com
August 27, 2008 at 5:13 AM (PT)
Social networking site WIKITALK.COM is partnering with CLEAR CHANNEL Talk KJR-A/SEATTLE and FISHER Talk KVI-A/SEATTLE in a four-month pilot program to let Talk radio listeners "extend the conversation" online. The service allows discussions to appear in a split-screen alongside the source material being commented upon.
"With WIKITALK you can take Talk radio and instantly push it online and create a great dynamic for listeners, particularly when you get discussions fueled by hot topics and producers fanning the flames by simultaneously posting updated news, videos and pictures. We found that stories with multiple layers attracted the most posts," said KJR Producer JOSH SABROWSKY.