Mediabase And S.I.N. Partner
August 28, 2008 at 10:29 AM (PT)
MEDIABASE and THE STREET INFORMATION NETWORK (S.I.N.) have entered into a partnership. MEDIABASE will provide its airplay statistics to S.I.N., which will use the data to fuel its popular "S.I.N. TIMETABLES," one of the most-used tools in Rhythm, Urban and Top 40 Radio in determining popularity of new music.
MEDIABASE Pres./PREMIERE RADIO NETWORKS EVP RICH MEYER stated, "We’re very pleased to partner with VINCE PELLEGRINO and the people at THE STREET INFORMATION NETWORK. They’re renowned for exposing great new music and we feel this partnership is a win-win for everyone, in particular, the consumers of new music."
Added MEDIABASE SVP/Music Initiatives ALISSA POLLACK, "Music is as vibrant and important as it has ever been. S.I.N. is an industry leader in helping to get hot new music exposed to the masses, and that’s what it’s all about. I can’t wait to work with this cutting-edge company to deliver great music to the masses."
S.I.N. Pres. VINCE PELLEGRINO added, "The S.I.N. TIMETABLES have served as viable programming and strategic tools for radio and record promotion professionals over the past decade. Rather than focus primarily on chart positions, the S.I.N. TIMETABLES track the 'time' of exposure and development of new artist releases relative to radio airplay. In partnership with MEDIABASE, the S.I.N. TIMETABLES will now reach more industry professionals each week with an invaluable resource of information to better compete in the ever challenging and competitive marketplace. I want to personally thank ALISSA POLLACK, whose passion for new music and artists is second to none."