Kagan: $805M From HD Radio By 2008
January 5, 2006 at 6:29 AM (PT)
A KAGAN RESEARCH report on HD RADIO projects that total HD revenue will hit $805.19 million by 2008, raised through a mix of traditional advertising on multicast channels, sponsored "'now' channels" (targeted traffic and information with sponsorships), datacasting, and subscription radio. The projected total would be about 4% of total radio revenue.
"The future is still taking shape," Associate Analyst MICHAEL BUCKLEY said in the study. "In some cases, the infrastructure and business models needed to leverage the new technology require further development.... The industry's most immediate priority is to develop a coordinated strategy for rolling out HD radio. But it's also important to address the pressing issues surrounding consumer awareness and product availability."
Read the report by clicking here.