Forrest Named Pres./Market Mgr. For CC/Atlanta
August 29, 2008 at 11:01 AM (PT)
CLEAR CHANNEL has named MELISSA FORREST Pres./Market Manager for its ATLANTA cluster, replacing CHUCK DESKINS. FORREST will oversee Active Rock WKLS (PROJECT 9-6-1), News/Talk WGST-A, Country WUBL (THE BULL), Classic Country WWLG (96.7 THE LEGEND), Regional Mexican WBZY (105.3 EL PATRON), Spanish Contemporary WWVA-F (VIVA 105.7), the ATLANTA BRAVES NETWORK, and the GEORGIA NEWS NETWORK.
Most recently, FORREST was market manager for ENTERCOM's AUSTIN cluster, but the 16-year radio vet has also had stints in DALLAS, DETROIT, ST. LOUIS and SEATTLE. "I am excited to have the opportunity to build on the CLEAR CHANNEL RADIO cluster in ATLANTA," said FORREST. "Having worked for other strong broadcast companies, I am eager to combine my competitive knowledge and multiple market experience with the myriad of tools available only to CLEAR CHANNEL stations."
"I am delighted that MELISSA has chosen to return to CLEAR CHANNEL RADIO," EVP/Operations/Eastern Region TOM SCHURR said. "I am even more thrilled that she has chosen the ATLANTA cluster in which to share her strong leadership and experience... MELISSA brings years of management experience operating stations in competitive, high growth markets. She knows how to grow ratings and revenue all while providing the listeners with a superb on-air product."