Arbitron Responds To Traverse City GM's Complaints
September 2, 2008 at 5:19 AM (PT)
On FRIDAY, AUGUST 29th, ALL ACCESS reported about significant issues with the SPRING 2008 ARBITRON diary (NET NEWS 8/29), according to NORTHERN BROADCAST/TRAVERSE CITY-PETOSKEY, MI GM CHARLIE FERGUSON. He asserted that the sample used in the book was "so skewed it rendered the data useless."
ARBITRON SVP Press And Investor Relations THOM MOCARSKY responded to the story, writing to ALL ACCESS, "We’re mindful of the issue and are working on solutions that we’ll be sharing first with the Advisory Council and then with the radio industry over the next month. We do not have proportionality guarantees in diary markets, however we are optimistic we can make bolds moves regarding sample proportionality in diary markets."