East Valley Show Returns To Phoenix Airwaves
September 2, 2008 at 11:26 AM (PT)
SCOTT ANDERSON's EAST VALLEY RADIO NETWORK talk show is returning to the PHOENIX airwaves on SANDUSKY Oldies KAZG-A/SCOTTSDALE. As it did during its run on the same station last year, the show will focus on the EAST VALLEY area, with a population of 1.7 million. The show will also be webcast on eastvalleyradio.com.
ANDERSON, the former KLIF-A/DALLAS host, has lived in the EAST VALLEY since 1985. "Although listener, civic and press reaction was very positive last year," says ANDERSON, "we didn’t allocate the sales resources necessary to continue the show. This time will be MUCH different. I am proud to say we have established a business model that will help many small and medium businesses that have not been able to afford to do radio advertising before take advantage of this powerful medium."
"Again," he added, "we will NOT do a typical political caller-driven show. The great stories people care about are ones about people, places and things that involve you, your family and your neighbors in the EAST VALLEY. We will bring our listeners right into the heart of every story and show how each one can impact EAST VALLEY citizens."