Pew Report: Podcasting Interest Has Doubled
September 5, 2008 at 5:39 AM (PT)
According to a recent PEW INTERNET AND AMERICAN LIFE PROJECT study, Internet users are shifting their media consumption habits to downloading more podcasts.
As compared to 2006, where only 7% of users had downloaded a podcast, podcast interest in 2008 has more than doubled, rising to 19%. However, unlike with other Internet trends, more men than women report ever downloading a podcast.
Though podcasting is not yet a permanent daily fixture among Internet users, as just 3% of all those surveyed download podcasts on a typical day. Of those who download podcasts, 17% do so regularly.
Read the full report here.