CBS, Patriots Open Bar/Restaurant
September 8, 2008 at 5:37 AM (PT)
CBS and THE KRAFT GROUP have officially opened the CBS SCENE Restaurant and Bar adjacent to GILLETTE STADIUM in FOXBOROUGH, MA, home of KRAFT's NEW ENGLAND PATRIOTS. The three-story, 15,000 square foot venue at the stadium's PATRIOT PLACE lifestyle restaurant and shopping development, announced last year and opened in time for the PATRIOTS' regular season debut, features over 135 plasma, LCD, and projector screens showing current and classic content from CBS, plus broadcasting facilities for CBS RADIO's BOSTON cluster (PATRIOTS flagship Alternative WBCN, Classic Rock WZLX, Oldies WODS, AC WBMX, and News-Talk WBZ-A), O&O WBZ-TV, independent WSBK-TV, and CBS SPORTS.
"In this interactive age, people want to experience their entertainment and leisure time to the fullest, and this extraordinary new place gives them a totally unique multi-sensory taste of CBS past, present and future," said CBS President and CEO LES MOONVES. "With the feel of a TV studio, a broadcast control room and fine dining all in one unique environment, visitors to the CBS SCENE will be blown away by a full entertainment experience that they can't find anywhere else. We're thrilled to partner with THE KRAFT GROUP to bring this innovative restaurant and bar to life in one of NEW ENGLAND's hottest locations."
"CBS SCENE occupies the most prominent location in PATRIOT PLACE and deserves it," said THE KRAFT GROUP Chairman and CEO ROBERT KRAFT. "From concept to completion, CBS SCENE has been one of the most impressive projects undertaken by THE KRAFT GROUP. We are proud to partner with CBS, one of the few premier entertainment and sports programming brands in the country, to deliver such an exciting and cutting-edge dining and entertainment experience to the public. It is certainly one of the most unique restaurants in NEW ENGLAND, and I believe it will be one of the most popular."
"Watching TV and eating have been great partners for years, but never before like this," said CBS MARKETING GROUP Pres. GEORGE SCHWEITZER. "From the moment they walk in, visitors are transported into a world of entertainment filled with cool, high-tech and impressive displays, branding for CBS and its programs and an amazing array of choices -- both in what to watch and what to eat. The CBS SCENE is an incredible new way for viewers and users to engage with our content."
"With so much CBS history and programming to deliver across different mediums, and with so many CBS television and radio partners now having another broadcast location, people will be surprised by how much will be going on at CBS SCENE day to day," said THE KRAFT GROUP President/COO JONATHAN KRAFT. "The activity combined with the technology in play creates an exciting atmosphere."