MJI Interactive Launches New SMS Text Package
September 10, 2008 at 2:57 PM (PT)
MJI INTERACTIVE launched its second SMS text service called LEASE-A-KEYWORD 2TXT. The idea was based strictly for stations interested in offering text messaging-based promotional opportunities to advertisers in their markets.
"Clusters are especially keen on this idea because they can now offer a consistent, keyword based call-to-action with one short code across their stations," President MARGARET SHIVERICK said. "There's no learning curve at all. We've gone with a 100% service-bureau approach here to make it really quick and easy for station staff."
For more information on LEASE-A-KEYWORD 2TXT contact VP/Affiliate Sales PAUL CRAMER (212) 419-2915.