Sony Ericssonâ??s Unlimited Music Store Set For October
September 11, 2008 at 5:18 AM (PT)
SONY ERICSSON will take on NOKIA’s Comes With Music service later this month with its own unlimited music download service, reports MOBILETODAY.UK. The service will be branded PLAYNOWPLUS and is currently being tested in SWEDEN, where the manufacturer dominates the market.
SONY ERICSSON has stressed it will take "a far less confrontational" approach with networks with its proposition in comparison to NOKIA. It will launch the service on high-end devices.
SONY ERICSSON has been busy trying to attract music labels, and has a head start, as one of the major record labels, SONY BMG, is a sister company.