Read A Report ... Maybe Win An iPod
September 11, 2008 at 11:54 AM (PT)
There's still time to check out a great report on personality in radio -- and possibly win an iPOD! GREATER MEDIA/CHARLOTTE has produced a report about personality radio that's a must-read for programmers and most station managers. It looks into how stations are integrating personality into their programming, and features interviews with programmers about how to do it, when to do it and how much is too much.
The report writes, "There’s a single question on the lips of radio programmers and managers. Chances are you’ve had the conversation in your building with co-workers or colleagues. We all know the business is changing. The big question on everyone’s mind is: Where’s it going and how do we keep up with it?"
Major points in the study are:
* How do you position your station to remain competitive?
* How do you deliver compelling content, while staying consistent with the music images of the station?
* How do you remain within budget?
* Where do you find the talent?
The paper is available for free by going here.
Even better -- when you download it, you are automatically entered in a contest to win a free iPOD TOUCH.