Accuradio, Triton Launch Slipstream
September 11, 2008 at 3:35 PM (PT)
Internet radio leader KURT HANSON and his ACCURADIO.COM team are launching a new company, SLIPSTREAM RADIO, to help broadcast radio stations extend their local radio brands online. TRITON DIGITAL will partner with SLIPSTREAM to enable broadcasters to extend the engagement of their brands to additional format niches. TRITON will provide the SLIPSTREAM services to broadcasters and other content providers and work with affiliates to maximize both audience engagement and advertiser integration.
With SLIPSTREAM, broadcasters will be able to pick and choose from the over 350 channels of music already developed by SLIPSTREAM’s team for ACCURADIO or even craft their own customized channels, selecting titles from SLIPSTREAM’s 120,000+ song music library. SLIPSTREAM’s personalization features allow online listeners to pause songs, skip songs, eliminate selected artists from their mix, and even mix multiple genres together in a single customized stream.
This is a multichannel, personalizable version of their local radio station brand, featuring the local stationâ??s air personalities and branding and sponsored by the stationâ??s own advertisers
"The mission of SLIPSTREAM RADIO is to help broadcasters meet those new consumer expectations by allowing them to offer a product that’s specifically designed for Internet delivery," HANSON stated. "This is a multichannel, personalizable version of their local radio station brand, featuring the local station’s air personalities and branding and sponsored by the station’s own advertisers."
"Media companies today recognize the importance of a streaming strategy that goes beyond just repurposing their terrestrial brand," TRITON Co-founder/COO MIKE AGOVINO said. "TRITON continues our commitment to local radio station empowerment with SLIPSTREAM’s leading multi-channel streaming solution. SLIPSTREAM is an important piece within the TRITON platform helping us to fulfill our mission of providing local media with best of breed digital tools and content which are easily monetized ... Audience engagement, interactive content and revenue generation tools are critical to bridging the gap between traditional and new media."
"We are excited to partner with TRITON to deliver this product to broadcasters, and we have extended our next-generation streaming platform to include industry-standard royalty tracking, rich media advertising and web metrics provided by ANDO MEDIA," HANSON said. "SLIPSTREAM RADIO’s solution empowers stations to expand and diversify their offerings and distribution,” he said.
SLIPSTREAM RADIO will be based in CHICAGO and feature HANSON as CEO, PAUL MALONEY as VP/Programming and RALPH SLEDGE as VP/Technology.