Foneshow's Schwartz: Radio Must Change
September 15, 2008 at 3:37 PM (PT)
FONESHOW Founder/CEO ERIK SCHWARTZ lays down a challenge to radio's leadership in a posting on the company's blog, saying that the industry is in "mostly denial" about the changes in how young users obtain and consume audio content.
"Want to see the future of media consumption?," asks SCHWARTZ. "Look at your TIVO. Look at YOUTUBE. People want a user-controllable experience. They want media to be on-demand, in discrete single microchunks, sharable and re-usable as they wish. They need fresh content. They find out about new programming from their friends. They're quick to try something new, but quick to drop it if it doesn't fit their needs."
NAB President/CEO DAVID REHR, writes SCHWARTZ, "will inevitably give another one of his 'it's not so bad' speeches in AUSTIN this week." But SCHWARTZ says that radio will change as its distribution model changes, and that the industry has "about 36 months" for radio to "either embrace change and understand what they are, or they will settle into the dustbin of industries that have failed to adapt to the changing needs of the audience. The time is now."
Read the post by clicking here.