SSI Lengthens Peter Greenberg's Show
September 16, 2008 at 6:10 PM (PT)
SYNDICATED SOLUTIONS, INC. will expand its popular weekend show, "PETER GREENBERG Worldwide," to three hours effective SATURDAY, NOV. 15th. The weekend program broadcast live via ABC SATELLITE on SATURDAYS 10a-1p ET with additional encore feeds. A complementing 60-second daily short-form feature, "PETER GREENBERG’s Worldwide Travel Minute," will continue to be available Monday-Friday.
"PETER GREENBERG Worldwide" mixes world news, international culture, business and the allure of travel hosted by the Emmy Award winning journalist, former West Coast Editor for NEWSWEEK, NBC’s current Travel Editor. It now has over 135 weekly affiliates.
"In five months SSI will celebrate its 10th Anniversary and during this period there’s one program that best represents our successes more than any other - PETER GREENBERG Worldwide," SSI Pres. BOB CAREY stated. "Our decision to expand the show to three hours certainly is a reaction to frequent requests from stations/sponsors asking for more, but we're also responding to the current economic environment where consumers haven fallen to the bottom of the priority list with most companies and are seeking a proven advocate willing to fight for them."
"I love radio!" GREENBERG said. "I've come to realize that it’s the only medium where I can truly connect with the audience one-on-one. Since launching the show back in MARCH 2005, I'm most proud how we've made this the premier, go-to news show about travel, not just for our audience, but for our guests. I look forward, along with my team at SSI, to continuing the objective of making 'PETER GREENBERG Worldwide' the #1 weekend show in AMERICA."