Howard Handler Named EVP/Marketing For EMI/N. America
September 29, 2008 at 7:03 AM (PT)
EMI MUSIC has appointed HOWARD HANDLER to the new role of EVP/Head Of Marketing, in NORTH AMERICA. HANDLER, who has led marketing for well-known digital, entertainment, sports and consumer brands such as VIRGIN MOBILE, THE NATIONAL FOOTBALL LEAGUE, MTV and THE QUAKER OATS COMPANY will be based in NEW YORK and will oversee all marketing functions for EMI’s roster of recording artists in the U.S. and CANADA. He reports to Pres./Global Marketing SAM VAN DER FELTZ.
"HOWARD brings a perfect combination of experience to this role. He has successfully enhanced brand equity and built businesses for world-reknowned names in entertainment, sports, new media and consumer products," said VAN DER FELTZ. "His creativity, experience, relationships and leadership will be extremely valuable to us as we increase EMI’s focus on the consumer and help artists create more powerful connections with their fans."
"EMI is racing towards the future with all the key ingredients to change the game, a vibrant line up of artists, a legendary catalogue, a talented team, great commercial partners and an ambitious set of plans," said HANDLER. "I look forward to helping create a richer understanding of music fans and further energizing and innovating how we can help fans discover and engage with their favorite artists and music in general."