Craig Lambert, Tommy Nast Start Their Own Rock Band
September 29, 2008 at 11:28 AM (PT)
Industry vets CRAIG LAMBERT and TOMMY NAST have joined forces to create ROCK BAND ENTERTAINMENT, a full- service multi-media marketing company that will specialize in the Rock format, an area in which both LAMBERT and NAST boast a vast amount of professional experience. The two have been instrumental in breaking rock acts for several decades, as well as have produced worldwide syndication events and special programming.
ROCK BAND ENTERTAINMENT will incorporate a multitude of dynamic platforms, including radio, television, Internet, cinema, mobile, and appropriately-suited digital delivery systems into their daily regime and marketing strategy, thereby gaining maximum exposure for their clients. "CRAIG and I have been close personal friends for nearly three decades, so I know quite well the amazing energy, expertise and business savvy he brings to the table," NAST stated. "By combining our efforts at ROCK BAND ENTERTAINMENT, we are committed to helping heritage and contemporary acts, labels, managers and other related businesses develop specific music strategies that will help them achieve new heights."
"TOMMY and I have been involved with new and developing talent, as well as practically every Rock/Heritage act released in memory," LAMBERT noted. "With the re-birth of rock music via platforms like 'Rock Band' and 'Guitar Hero,' plus the opportunity to be connected with a well-known and respected venue like the CANYON CLUB, the timing of our partnership couldn't be better. We are in a unique position to continue our respective tradition, and will be breaking rock music well into the future. In the immortal words of one of the greats, 'Rock 'n Roll never forgets.'"