BIAfn Buys The Kelsey Group
October 6, 2008 at 5:10 AM (PT)
BIA FINANCIAL NETWORK has purchased THE KELSEY GROUP for an undisclosed price. The deal brings the research company under the umbrella of new BIAfn subsidiary BIA ADVISORY SERVICES, with KELSEY CEO NEAL POLACHEK and co-founder JOHN KELSEY staying on board.
"The addition of THE KELSEY GROUP to the BIAfn family enables us to meet a wider set of customer needs during a real time of transition in the media industry," said BIAfn Pres./CEO TOM BUONO. "THE KELSEY GROUP's ability to identify and forecast changes in local markets and businesses through its own research and consulting complements BIAfn's services to a different segment of the media industry."