Absolut Vodka Sues Absolute Radio
October 13, 2008 at 5:21 AM (PT)
The owner of ABSOLUT vodka is suing the U.K.'s recently-rebranded ABSOLUTE RADIO for trademark infringement. V&S VIN&SPIRIT is suing to invalidate ABSOLUTE RADIO INTERNATIONAL's trademark, which was obtained in 2003, due to possible consumer confusion over the similar names. ABSOLUTE RADIO INTERNATIONAL recently rebranded the former VIRGIN RADIO after assuming management of the station, which was sold to a division of the TIMES OF INDIA.
A spokesperson for ABSOLUTE RADIO told the GUARDIAN, "We absolutely believe that the two brands can exist alongside each other and that our five million listeners can distinguish between a vodka brand and a radio station. We hope for a swift resolution to this situation and remain 100% committed to our exciting plans for ABSOLUTE RADIO."