Dial Global And JRN Consolidate Country Formats
October 23, 2008 at 8:42 AM (PT)
DIAL GLOBAL Sr. Director/Country Programming JIM MURPHY talked to ALL ACCESS this morning to lay out the reorganization of the Country programming, as they consolidate DIAL GLOBAL's Country programming with that of the JRN (JONES RADIO NETWORK).
As it stands now, there are four Country networks that JRN have been originating from DENVER --CD Country, which is a targeted at a younger audience; US Country, which is mainstream; True Country, which is recurrent hit based; and Classic Country, which speaks for itself.
In VALENCIA, CA, DIAL GLOBAL was running two Country formats -- Hot Country, which is younger skewing; and Mainstream Country.
As of DECEMBER 29th, the two gold-based formats, True Country and Classic Country, will remain in place, programmed from DENVER. The other four will merge under the Hot Country and Mainstream Country names. MURPHY said that these formats will also be programmed from DENVER, but with air talent working out of both the DENVER and VALENCIA studios. He also said that while it's a difficult task, they're trying to keep as many people on-board as possible. "We're trying to find a place for as many of our folks as possible within the company," said MURPHY. "And for those that we can't, we're not just saying goodbye and good luck to them ... we've offered a generous severance package and we will do our best to find them a place to land."
You can contact MURPHY at Jim.Murphy@dial-global.com.