All Access Exclusive: Sweep Through Summer Arbs Continues
October 29, 2008 at 5:26 AM (PT)
RADIOCRUNCH Partner ANTHONY ACAMPORA digs through the latest summer e-books from ARBITRON and gives us the skinny of the 18-34, 18-49 and 25-54 adult results.
Dallas: K104 Soars To 18-34, 18-49 Lead; KESS Takes 25-54; KBFB Grows
In what was a very solid book for Urban stations, SERVICE Urban KKDA-F (K104) surged to the top spot 18-34 and 18-49, while RADIO ONE Rhythmic KBFB (THE BEAT) saw growth across the board. Meanwhile, CITADEL Classic Hits KPMZ seemed to have affected rival KLUV, while CBS Rhythmic AC KMVK (MOVIN') continued to decline (ranking 25th 18-49 and 24th 25-54). All of this and more in the final diary-measured book for the METROPLEX.
25-54: UNIVISION Regional Mexican KESS remained the market leader here, and actually increased in share. K104 surged from 8th to 2nd, just ahead of UNIVISION Spanish Adult Hits KLNO, which slipped from 2nd to 3rd. SALEM Christian AC KLTY scored a rare feat, as the format ranked top 5 in a major market and moved from 6th to 4th, tying CUMULUS Sports KTCK. A huge book for CLEAR CHANNEL Hot AC KDMX, which vaulted from 14th to 6th. Sister Top 40 KHKS held steady in 7th place, tying CBS AC KVIL which slid from 4th and was the only CBS station in the top 10 25-54. RADIO ONE saw Rhythmic KBFB and Urban AC KSOC tie for 9th. The best book in a year for CBS Adult Hits KJKK (JACK-FM) saw the station vault from 17th to 11th, tied with SERVICE Urban AC KRNB, which dipped from 9th to 11th despite an increase in share.
Despite the demise of a Country station, the two remaining outlets didn't see much growth. CUMULUS's KPLX dipped from 12th to 13th (and was flat in share), while CITADEL's KSCS rose from 16th to 14th with a 0.2 growth. KSCS tied for 14th with CLEAR CHANNEL Alternative KDGE, which soared from 23rd to 14th. However, KDGE had been off since the recent arrival of Active Rock sister KEGL. CBS Talk KLLI faltered from 12th to 16th. The largest drop in the market belongs to CBS Classic Hits KLUV, which slid all the way from 4th to 17th. KLUV was also down a staggering 50% year-to-year in share. Note this comes on the heel of the launch of CITADEL Classic Hits KPMZ. The latter, overseen by market legend (and former KLUV jock) RON CHAPMAN, pulled almost a share out of the box and may have had some effect on KLUV.
LIBERMAN Spanish Contemporary KTCY rose from 23rd to 18th, tying CITADEL News/Talk WBAP (which dropped from 10th). KEGL, which started off strong in its first book after returning to Active Rock, dipped to 20th, tying ESPN Sports KESN and CLEAR CHANNEL Classic Rock KZPS, which evolved from a more eclectic AAA/Texas Rock approach. CBS News KRLD was 23rd. LIBERMAN Regional Mexican KBOC rose from 27th into a tie for 24th with CBS Rhythmic AC KMVK (MOVIN').
18-49: K104 vaulted from 4th to 1st and rose 48% in share, pushing KESS down to 2nd. KBFB rose from 6th to 3rd in what was clearly a strong Urban book. KLNO slid from 2nd to 4th, while KHKS was off slightly from 3rd to 5th. KDMX leapt from 10th to 6th. KLTY and KTCK tied for 7th. A huge leap for KDGE, soaring from 20th to 9th, tying KRNB. KJKK climbed from 16th to 11th, tied with KVIL. KSOC slipped from 11th to 13th, while KPLX held in 14th, tied with KTCY. KLLI slid from a tie for 11th into 16th. KEGL, which tied KLLI in the SPRING, dropped into a tie for 17th with KSCS. KESN leapt from 24th to 19th, tied with KLUV. LIBERMAN saw KNOR tie sister Latin Urban KZZA for 21st (the latter moving up from 27th after its flip from Rhythmic). KBOC tied with WBAP for 23rd, with KFZO tied with KMVK for 25th (the latter sliding from 18th).
18-34: K104 exploded this book to take over the leadership position away from KESS, which slid back to 2nd. KBFB rose from 5th to 3rd, as KHKS dropped to 4th (a rarity for them). KLNO slid from 4th to 5th, while KDGE leapt from 7th to 6th. KDMX surged from 15th to 7th, tying KTCY (which surged from 18th). KPLX saw a nice 18-34 book, moving from 18th to 9th, with KEGL 10th.
With all of that said, next week we get to see the first PPM pre-currency.
Denver: KOA IS A-OK; CLEAR CHANNEL Rockers Post Strong Books
25-54: CLEAR CHANNEL News/Talk KOA took over the top spot, surging all the way from 6th in the spring. ENTRAVISION Regional Mexican KXPK moves from 5th to 2nd, while CLEAR CHANNEL Triple A KBCO dips from 1st to 3rd. LINCOLN FINANCIAL has the next two stations, with Rhythmic KQKS (KS 107.5) moving from 7th to 4th, and Country KYGO dipping from 3rd to 5th, tying them with CLEAR CHANNEL Classic Rock KRFX, which surges from 10th. An off book for ENTERCOM AC KOSI, which slides from 3rd to 7th, although still much stronger than last summer. CBS Classic Hits KXKL rises from 9th to 8th. After a stellar SPRING book which they ranked 2nd, ENTERCOM sees Hot AC KALC slid all the way back to 9th, although more in line with its normal share range. CLEAR CHANNEL Active Rock KBPI moved back into the top 10.
ENTERCOM Classic Rock KQMT dropped to 11th, with CBS Hot AC KIMN rising to 12th. CLEAR CHANNEL saw News/Talk KHOW and Alternative KTCL tie for 13th. NRC Adult Hits KJAC had their best book in quite a while, rising from 20th to 15th -- and this was before they added simulcasted KCUV. CLEAR CHANNEL Rhythmic AC KPTT (THE PARTY) dipped from 14th to 16th, tying CBS Country KWLI. LATINO Regional Mexican KBNO climbed from 24th to 18th, with LINCOLN FINANCIAL Sports KKFN 19th, tied with ENTRAVISION Spanish Adult Hits KMXA.
18-49: KQKS reclaimed the top spot for the first time since FALL 2007 as KXPK slid back to 2nd. KBPI rose from 7th to 3rd, KALC slid from 3rd to 4th. KYGO remained in 5th. Four CLEAR CHANNEL stations tied for 6th: KBCO, KRFX, KOA and KTCL, while KXKL leapt from 16th to 10th. KOSI dropped out of the top 10, falling from 6th to 11th. KIMN held steady in 12th, with KPTT sliding from 9th to 13th, and KQMT rising from 15th to 14th. KHOW was 15th, and KWLI slid from 13th to 16th. KMXA and KBNO tied for 17th, KJAC was 19th and KKFN rounded out the top 20.
18-34: KQKS overtook KXPK for #1. KBPI rose from 4th to 3rd, with KTCL climbing from 6th to 4th. KALC dipped from 3rd to 5th. A solid younger book for KXKL, which soaed from 16th to 6th. KPTT slid from 5th to 7th, with KYGO 8th, KIMN 9th (up from 14th), and KRFX and KWLI tying for 10th.
Detroit: CLEAR CHANNEL Stations Take Demo Honors
DETROIT also saw its final diary ratings period in the SUMMER as CLEAR CHANNEL posted solid cluster results.
25-54: It was a good book for stations with an Urban lean. CLEAR CHANNEL Urban AC WMXD -- after an abnormaly bad SPRING book -- surged back to #1 25-54. CBS Smooth AC WVMV bucked the poor trend for the format overall and soared from 10th to 2nd (how they do in PPM will be interesting). CLEAR CHANNEL Urban WJLB rose from 6th to 3rd, while GREATER MEDIA Active Rock WRIF finished 4th. CITADEL watched Adult Hits WDRQ (DOUG) and Hot AC WDVD tie for 5th. CLEAR CHANNEL Top 40 WKQI (Q95) dropped from 2nd to 7th with CBS Country WYCD rising from 9th to 8th. GREATER MEDIA Classic Rock WCSX slid from 6th to 9th, with CBS News WWJ moving back into the top 10. This gives both CBS and CLEAR CHANNEL three stations each in the top 10.
CBS Sports WXYT-F slid from 5th to 11th, with CITADEL Talk WJR up from 13th to 12th. GREATER MEDIA took the hotly contested AC battle with WMGC ranking 13th. RADIO ONE Urban AC WDMK rose from 16th to 14th as CLEAR CHANNEL AC WNIC, a market leader in the '90s, fell to 15th -- down for a third straight book. CTVGLOBEMEDIA Alternative CIMX moved to 16th, tying CBS Classic Hits WOMC. One has to wonder if WOMC will see growth in the meter like many of its format compadres in other markets. CLEAR CHANNEL Country WDTW dropped to 18th place. MASON Urban AC WGPR was 19th, with RADIO ONE Urban WHTD 20th.
18-49: CLEAR CHANNEL landed the top 3 here with WMXD soaring from 8th to 1st. WKQI dipped to 2nd, and WJLB was 3rd. WRIF fell from 2nd to 4th, with WDVD #5. CIMX soared from 13th to 6th, WVMV surged from 15th to 7th, tying WYCD. WDRQ dipped from 7th to 9th with WXYT falling from 5th to 10th. A solid book for WDMK, rising from 17th to 11th. WCSX and WMGC tied for 12th. WHTD and WNIC tied for 14th. WWJ dropped from 13th to 16th, with WDTW sliding from 10th to 17th. However, with tremendous share compression, they were only off around a half-share. WJR, WGPR and WOMC rounded out the top 20.
18-34: WKQI took over the top position from sister WJLB. CIMX soared from 8th to 3rd, WDVD is 4th, and WHTD 5th. WRIF slid from 3rd to 6th. WMXD, WYCD, WVMV, and WDTW rounded out the top 10.
Indianapolis: A Little TLC For The Summer; WKLU Leaps 25-54
25-54: A huge book for RADIO ONE Urban AC WTLC-F, which leapt from 4th to 1st. 'TLC topped CLEAR CHANNEL Classic Rock WFBQ, which slid to 2nd. Also moving down a notch were CUMULUS Country WFMS (2nd to 3rd) and sister Classic Rock WJJK (3rd to 4th). CLEAR CHANNEL Alternative WRZX moved into the top 5, rising from 7th. RADIO ONE Rhythmic WHHH dipped from 5th to 6th. A best 25-54 book as a Classic Hits station for RUSS OASIS outlet WKLU, which rose from 11th to 7th. ENTERCOM Hot AC WZPL dipped from 6th to 8th, tying EMMIS Country WLHK. EMMIS News/Talk WIBC, which moved from AM to FM at the start of the year, dipped from 8th to 10th. Year-to-year, WIBC is up 22% since it moved from AM to FM. A rough book for EMMIS AC WYXB, as it slid out of the top 10, down 26% year-to-year. ENTERCOM Adult Hits WNTR (THE TRACK) rose from 13th to 12th. RADIO ONE Top 40 WNOU, which took the format when WIBC-A moved to FM, ranked 13th. SARKES TARZIAN AAA WTTS was 14th with CONTINENTAL Regional Mexican WEDJ 15th. Also of note 25-54: EMMIS Sports WFNI ranked 17th -- the station that replaced WIBC-A. Meanwhile, CUMULUS has yet to see action for AC WRWM, which ranked 20th.
18-49: WTLC-F soared from 7th to 1st, as WFMS held in 2nd place. WFBQ dropped from 1st to 3rd, and WHHH from 3rd to 4th. A big jump share-wise (29%) for WJJK, which moved from 6th to 5th. WRZX slipped from 4th to 6th, WZPL from 5th to 7th. WLHK was 8th, tied with WNOU. WYXB moved up in this demo, climbing from 11th to 10th. WIBC slipped to 11th, with WNTR tying WTTS and WKLU for 12th (the latter rising from 16th). WEDJ rounded out the top 15.
18-34: WHHH held the top spot here again by a landslide. WFBQ moved from 5th to 2nd, WNOU rose from 4th to 3rd, WRZX slid from 2nd to 4th (tied with WFMS). WTLC-FM moved from 10th to 6th, WJJK from 9th to 7th. WZPL was 8th, WLHK 9th, while WEDJ and WYXB tied for 10th.