Arb Hosts 'Diary Market Owner/Operator Caucus' Meeting
October 31, 2008 at 12:08 PM (PT)
ARBITRON has met for the fourth time with a group of diary-market broadcasters called the "Diary Market Owner/Operator Caucus" to review and plan for service improvements for diary-based ratings markets. The meeting was held in CHICAGO on OCTOBER 29th and was led by RAB President Emeritus GARY FRIES
"I have worked closely with ARBITRON for a long time and believe it has made more progress on improvements for diary markets in the last 12 months than it has in the past decade," said FRIES. "ARBITRON needs to keep the momentum going and move even faster. It’s good to see that cell-phone-only sampling is coming because it should help improve the sample for persons ages 18 to 34. I am also encouraging ARBITRON to move forward with plans to design Web-based data collection tools and test whether these could replace the paper and pencil diary as a primary means to collect data."
The meeting on OCTOBER 29th focused on ARBITRON’s plans to improve diary market sample quality, to expand SCARBOROUGH’s qualitative services tailored for mid-sized markets; and to accelerate work on new methods for gathering listening and qualitative data beyond the paper diary.