The Beat Debuts Classic Hip-Hop On KNRJ
November 3, 2008 at 7:00 AM (PT)
SIERRA H Broadcasting has unveiled the new format on KNRJ/PHOENIX, bringing 92.7/99.3 THE BEAT to the Valley. THE BEAT will feature the pioneers of Hip-Hop, including the SUGARHILL GANG, JAY-Z, KURTIS BLOW, OUTKAST, RUN DMC, NOTORIOUS B.I.G., GRANDMASTER FLASH, DOCTOR DRE., LL COOL J, 2PAC, THE BEASTIE BOYS, SNOOP DOGG and everything in between.
"THE BEAT is truly something unique for listeners across ARIZONA," said PD BEAU DURAN. 'For the first time ever, all of the great hip-hop that Generation X grew up with will have a home on one radio station. This is the start of a new national trend!'
'This is what listeners want to hear and we are excited give it to them,' said GM MICHAEL MALLACE. "THE BEAT is a perfect compliment both musically and demographically to MEGA 104.3, our heritage Old School station. THE BEAT will provide a great avenue for advertisers who want to reach the active 25-40-year-old consumers."
THE BEAT covers the PHOENIX metropolitan area on 92.7/99.3 and 101.1 FM and can also be heard in FLAGSTAFF and NORTHERN ARIZONA on 93.5 FM.
Check out the new station at www.azthebeat.com.