CBS News-Talkers See Election Night Boost For Websites, Streaming
November 5, 2008 at 11:50 AM (PT)
CBS RADIO is reporting large increases in audience for its news websites and audio streams for last night's presidential election. The nine stations tracked include WBBM-A/CHICAGO, WCBS-A and WINS-A/NEW YORK, KFWB-A and KNX-A/LOS ANGELES, KYW-A and WPHT-A/PHILADELPHIA, WBZ-A/BOSTON, and KCBS-A/SAN FRANCISCO.
WEBCAST METRICS reports a 66% increase in their streaming average week-to-week, consisting of the average listening audience per hour for the entire day. According to ONESTAT, page views for the news sites increased 55%, while website visits increased 43% over the 24-hour period. KNX saw the largest page view increase (266% week-to-week) and website visit increase (202%). KFWB saw a streaming increase of 170%.