Jeff Straughn Named SVP/Strategic Marketing At IDJMG
November 17, 2008 at 7:12 AM (PT)
JEFF STRAUGHN has been appointed SVP/Strategic Marketing, ISLAND DEF JAM MUSIC GROUP, it was announced today by Pres./COO STEVE BARTELS. In his new role, STRAUGHN will be responsible for building long-term integrated strategic partnership programs between ISLAND DEF JAM and its respective artists, with corporate AMERICA and their respective brands, where partnerships are formed in which both entities share assets to meet mutually beneficial marketing goals.
"JEFF has made major contributions to the marketing plans of our artist campaigns," said BARTELS. "He thinks out-of-the-box and follows through in his pursuits with fortitude. We are thrilled to be able to give JEFF his well deserved promotion as recognition for those efforts and we look forward to the energy he will bring to the future growth of the ISLAND DEF JAM MUSIC GROUP."
"It's a privilege to work for an organization that-under the forward-thinking leadership of LA REID and STEVE BARTELS -- is embracing the future of the music industry. These past few years have been a real thrill and I have gained tremendous experience along the way," said STRAUGHN. "I am truly humbled and honored to be able to call this amazing iconic label ISLAND DEF JAM my home."