Emmis/N.Y. Names Alexandra Cameron SVP/GM
November 17, 2008 at 11:13 AM (PT)
EMMIS RADIO has promoted ALEXANDRA CAMERON to SVP/GM of its NEW YORK cluster that includes Top 40/Rhythmic WQHT (HOT 97), Urban WRKS (KISS), and AAA WRXP. She succeeds DAN HALYBURTON, has decided to return to DALLAS to launch a media technology company.
Previously, CAMERON was Dir./Sales for EMMIS' three NEW YORK radio stations since AUGUST, 2006, when she was promoted from her role as General Sales Manager of HOT 97. "I have had the privilege of watching ALEX since she took on the role as HOT 97's General Sales Manager, and I've seen her take on greater responsibilities and build a winning track record every step of the way," EMMIS RADIO Pres. RICK CUMMINGS said. "She's a high-energy, passionate believer in radio, who also serves as a leading voice of change and creativity in our industry. I'm certain she'll take EMMIS NEW YORK to even greater levels of performance."
"At this critical time in our industry and our country, it's more important than ever to explore and maximize all talent, re-invent and redefine excellence in much of what we do and how we do it in order to push the boundaries of high performance results," CAMERON said.
"The term 'radio' is unfortunately outdated considering everything we are capable of and everything this dynamic, creative medium offers including its tentacles, dimensions and yes, RESULTS! Our business today is about compelling, relevant content that is co-created and inspired for, with and by both our audience and advertisers in an authentic way that serves both. That content can be engaged with over the air, the Internet, with mobile devices or within lifestyle-oriented events and rituals, some of it even on-demand."
CAMERON added, "It blows my mind that our medium continues to be so clearly undervalued and misunderstood. My greatest passion is to be instrumental in changing that and leave some small legacy for the medium I love and find infinitely cool, including the people that are part of it. The #1 priority is to ensure EMMIS NY is a benefactor of that and I am privileged to be entrusted with such an opportunity in such uncertain times. This will be a very challenging role with challenging expectations and I welcome it with vigor."
Dan Halyburton To Launch New Company
HALYBURTON will launch "HALYBURTON CONNECTED" and will work with new and traditional media to help harness technology to enhance profits and build more powerful brands.
"I want to thank DAN HALYBURTON for shepherding EMMIS NEW YORK these past few years, during one of the most challenging times in our industry," CUMMINGS said. "I thank DAN for his efforts on behalf of EMMIS and all our people in NEW YORK, and wish him great success with his new endeavor."
This creates an opening for a Dir./Sales for the NEW YORK cluster. CAMERON described the process as "a fast and rigorous search for the best that will include NEW YORK market experience as a must."