Foneshow Adds Geo-Targeting
November 18, 2008 at 7:11 AM (PT)
FONESHOW, the on-demand radio programming-for-mobile-phones service, has added a "geo-targeting tool" allowing radio station affiliates and advertisers to target local markets with custom pre- and post-roll content determines by a variety of geographic data including area code, zip code, range or fractional zip code.
"With the addition of geo-targeting FONESHOW becomes more than just a radio on demand platform, it becomes a terrific tool for affiliate relations," said Founder/CEO ERIK SCHWARTZ. "With geo-targeting, an individual in LOS ANGELES who subscribes to a certain show will hear a pre- and post-roll sweeper that applies to their local affiliate and a subscriber in SEATTLE will hear the sweeper for their corresponding affiliate. Here at FONESHOW, we are delighted to add another level of personalization for our publishers and subscribers."