Eastlan Ratings Books Galaxy, GAP West
November 20, 2008 at 2:23 PM (PT)
EASTLAN RATINGS has picked up stations owned by GALAXY COMMUNICATIONS and GAP WEST for its audience-measurement research. "We are delighted to sign a long-term agreement with EASTLAN for both the SYRACUSE and UTICA-ROME markets," said GALAXY CEO ED LEVINE. "We signed with EASTLAN in SYRACUSE at the end of 2006. Our 2007 BCF grew 4.3% in a flat overall market, while of 2008 BCF has climbed 9.4% in a market that is down over 5%. If we had not switched ratings vendors, this type of growth would not have been possible."
GAP WEST will use EASTLAN RATINGS in a number of markets concentrated in the West. "It’s exciting to be able to help broadcasters save staff positions and grow their business, especially during tough times, EASTLAN RATINGS Pres./CEO MIKE GOULD said. "Our primary mission is providing R-O-I for small and medium-market broadcasters. The events of this week have only served to solidify our commitment to this principal. Because of the trust of several industry leaders, I'm confident we will have some exciting news relating to new alliances and a major expansion plan to announce in the next few weeks."