Gene Simmons Seeks Canadian Talent
November 26, 2008 at 5:24 AM (PT)
Global glory and unimaginable wealth may have eluded the vast majority of hard-working CANADIAN pop and rock bands for decades, but those days are over, says GENE SIMMONS, the self-made rock 'n' roll squillionaire, marketing superstar and founder of the glam-rock band KISS, writes THESTAR.COM.
"I have a new business model that will get CANADIAN bands out on tour, onto television and into the world's mainstream," SIMMONS said last night as he laid out some of the details behind plans to relaunch his dormant CANADIAN label, SIMMONS RECORDS. It's a new joint venture between the star of the hit reality TV series GENE SIMMONS FAMILY JEWELS, MAGNA AUTO PARTS heiress BELINDA STRONACH and UNIVERSAL MUSIC CANADA.
"The idea is to have the bands we sign develop a strong CANADIAN identity first in CANADA, then move them onto the world stage," said SIMMONS, who is in TORONTO "for a few days" to finalize the deal, scout talent and take care of the CANADIAN ends of other businesses -- books, comic books, advertising and merchandising -- that he helps run under the LOS ANGELES-based umbrella company SIMMONS ABRAMSON MARKETING.