What's Up In Phoenix?
December 1, 2008 at 11:24 AM (PT)
ALL ACCESS eyes in PHOENIX have noticed a new logo on RIVIERA Top 40/Rhythmic KKFR (POWER 98.3)'s website, and ears in the market report has changed the positioner to "The Valleys #1 Hit Music Station." KKFR PD BRUCE ST. JAMES tells ALL ACCESS that ,"This is not a format change, rather the continued evolution of KKFR’s brand image as we build upon our 20+ years of heritage as ARIZONA’s Rhythmic Top 40 station." ST. JAMES adds, "The focus remains on Latin Females and I’m proud to say we do excellent in this area."
Also new to POWER 98.3 is the new imaging voices of JON ST. JOHN and his partner JODINA. Check our JON and JODINA's imaging demos at www.jsjprod.com.
CBS RADIO Top 40/Rhythmic KZON (101.9 JAMZ)/PHOENIX has also begun using the "The Valleys #1 Hit Music Station" positioning. KZON made the change from "Blazin' The Valley's Hits and Hip Hop."