Bonneville Developing New News Format For Gens X And Y
January 16, 2006 at 12:50 PM (PT)
BONNEVILLE INTERNATIONAL has announced a major initiative to develop a radio news product aimed at Generations X and Y.
The company, which previously announced that it will launch a separate in-depth news format with the WASHINGTON POST on its WTWP-A-F/WASHINGTON (the frequencies to be abandoned by WTOP in the shuffle that moved WTOP to 103.5 FM and 820 AM), is looking to deliver "a product that entertains, provides needed depth that currently might be found only on some public-radio stations, and provides news through the perspective of Generations X and Y."
The company is looking for talent- on-air, reporters, producers, production personnel, and website developers- to work on the new project, with details available at bonnint.com. Those interested can call the project's developers, ROD ARQUETTE and RUSS HILL, at (801) 575-7601.
“We’re very proud of our history of innovation in radio broadcasting,” Pres./CEO BRUCE REESE said in a press statement released MONDAY, "and we’re equally pleased with the early results of our strategic moves to make news and information available to our listeners on an FM signal. Adding our high-quality programming to the FM band not only improves the product for our listeners, but it also expands our audiences to provide added value for our clients. Our stations WTOP and KSL(-A-F/SALT LAKE CITY) have long been recognized as market- and industry-leading stations, and we’re excited about extending that same professionalism and expertise to our new initiative.”