Alliance Pushes A Digital Radio Christmas
December 3, 2008 at 6:04 AM (PT)
The HD DIGITAL RADIO ALLIANCE has expanded its marketing campaign for the 2008 holiday season -- and for the first time will include a newspaper insert and promotional giveaways. The expanded campaign will focus on the benefits of HD Radio and span print, broadcast radio, mobile texting, online ads and giveaways.
"2008 has been a defining moment for HD Radio as low-cost receivers have become widely available at retailers with nearly 100 upgraded receivers now out in the marketplace," said HD DIGITAL RADIO ALLIANCE founder PETER FERRARA. "In today’s economy, cost is a major factor, making the unique, local formats on HD Radio broadcasts with no subscription fees the perfect gift. And there are plenty of reasons to upgrade home and car radios: C|NET called the sub-$100 SONY XDR-F1HD 'the best-sounding home radio tuner we've heard to date.' There’s never been a better time to upgrade."
"As awareness of HD Radio continues to rise, we remain focused on converting those high numbers into intent to purchase," said HD DIGITAL RADIO ALLIANCE Pres. DIANE WARREN. "This expanded marketing campaign is a significant step in that direction. Radio is a great point-of-sale value and our other campaign elements: coupons, print, online,and going right to consumers’ cell phones complement it and build on our direct conversation with consumers. The ALLIANCE is providing resources to make buying an HD Radio easier and affordable for this gift-giving season. We anticipate a strong holiday season that will kick-off a busy and successful 2009 for all HD Radio stakeholders."