Katz Inks ICBC
December 3, 2008 at 2:37 PM (PT)
KATZ MEDIA GROUP continues to sign up former INTEREP clients, with the latest being ICBC BROADCAST HOLDINGS, INC. ICBC, a former MCGAVREN GUILD and D&R client, owns 17 stations in NEW YORK, SAN FRANCISCO, COLUMBIA, SC and JACKSON, MS.
"We have long admired ICBC’s strong management team, the quality of its stations and its enormous commitment to the communities it serves," said KATZ RADIO GROUP Pres. MARK GRAY. "We are delighted to enter into this partnership, and I am confident that with the combination of ICBC’s strong station lineup and the depth of our dedicated sales force we will produce exceptional results in the years ahead."
ICBC Pres. CHARLES WARFIELD added, "We are excited to enter into this long-term relationship with the KATZ RADIO GROUP. We expect this partnership to result in significant new revenue opportunities through stronger advertising relationships and an increased number of multiplatform marketing opportunities."