Glen Gardner Has Loyal Ears
December 9, 2008 at 10:16 AM (PT)
MIDWEST FAMILY BROADCAST VP/GM GLEN GARDNER joins loyalty vendor LOYAL EARS in a Sr. Partner role. "GLEN GARDNER was at the vanguard of radio’s loyalty movement," LOYAL EARS COO JIMMY RISK remarked. "He unveils the next layer of listener loyalty for us with a game changing application for radio, which we'll announce in short order."
"I'm currently working with LOYAL EARS and a team of developers to bring a new product to radio that moves huge dollars from newspapers and Yellow Pages to a local platform that allows advertisers a new way to target dollars through the station’s existing sales structures," GARDNER noted. "This technology gives radio the opportunity to bundle wide reach on the radio with the ability to target a zip code through our new GPS-based advertising application."