KLAX Adds 'El Chulo'
December 12, 2008 at 5:44 AM (PT)
SPANISH BROADCASTING SYSTEM Regional Mexican KLAX (LA RAZA 97.9)/LOS ANGELES will add sister WLEY (LA LEY 107.9)/CHICAGO's "EL CHULO DE LA MAÑANA" morning show with JOAQUIN GARZA for 6-11a PT starting MONDAY (12/15), when GARZA will broadcast the show live from LOS ANGELES.
"A proven show like 'EL CHULO DE LA MAÑANA' in LOS ANGELES will give LA RAZA listeners a very funny, interactive morning show that covers topics that are part of everyday life: Work, family, relationships, infidelity, entertainment and community issues," said SBS COO MARKO RADLOVIC. "GARZA's show has been a great success in numerous radio markets, and we are confident that LOS ANGELES will love 'EL CHULO DE LA MAÑANA' and connect with GARZA's unique style. The show combines jokes, skits, parodies, current events, interviews with listeners, live sport broadcasts, entertainment and news from professional correspondents.
"'EL CHULO DE LA MAÑANA' is formatted to attract both local and national audiences, and has enjoyed tremendous acceptance, especially with the Mexican audience, which constitutes the largest segment of the U.S. Hispanic population."