ReplaceAds Debuts As 3rd Largest Online Ad Network In comScore/Arbitron
December 15, 2008 at 6:53 AM (PT)
New online radio ad networks REPLACEADS debuted as the third largest online radio advertising network in the OCTOBER COMSCORE/ARBITRON Online Radio Ratings. The numbers showed 1,770,500 individuals 12+ listened for five or more minutes to the over 3,500 stations affiliated with the REPLACEADS Advertising Network MONDAY-SUNDAY 6a-midnight during an average week in OCTOBER.
"REPLACEADS has a large and demographically appealing online radio audience for advertisers," said ARBITRON SVP of Marketing BILL ROSE. "We are pleased to welcome REPLACEADS as a customer because we can now provide a more complete picture of online radio consumption."
"Now advertisers can compare the size and impact of the ReplaceAds audience to other online and traditional radio vehicles," said REPLACEADS Co-Founder JEFF PESCATELLO. "We selected COMSCORE/ARBITRON to provide third party verification of our internal metrics because we believe they are the gold standard for online radio ratings."