McGavren Guild Inks B101/Philly, SBS
December 16, 2008 at 1:37 PM (PT)
MCGAVREN GUILD inks deals to retain JERRY LEE's AC WBEB (B101)/PHILADELPHIA and SPANISH BROADCASTING SYSTEM as clients.
MCGAVREN GUILD President/CEO LISA SONNENKLAR said, "We are thrilled to announce our agreement with B101. We had a tremendous partnership with the station at our former firm, and we appreciate that they are giving us to opportunity to demonstrate that the new MCGAVREN GUILD can deliver the results they need and expect. We will not let them down."
The company also inked stations from DAVIDSON MEDIA GROUP/GOLDEN DOOR BROADCASTING as clients for the revived former INTEREP division.