Loyal Ears, YourNews.com Pact To Create Radio Website Platform
December 16, 2008 at 3:53 PM (PT)
LOYAL EARS has inked a deal with YOURNEWS.COM for radio distribution in NORTH AMERICA. The companies will provide radio clusters in the U.S. and CANADA an online 24/7 news/sports/entertainment/classified platform with web and smart phone access, customizable for ad insertion by zip code and user-generated content.
LOYAL EARS COO JIMMY RISK said, "We are watching the steady demise of Newspaper dailies. YOUR NEWS helps a radio station grab money and mindshare in this changing landscape. Say hello to the new paper boy."
LOYAL EARS' GLEN GARDNER says, "The exclusive ZIPTARGET technology that has been developed for this project is specifically designed to scoop up the dollars that used to go to newspaper. Stations will be able to drill into zip codes to get results for clients and ratings for themselves."
YOURNEWS.COM CEO SAM ANTHONY said, "We are delighted to be working with the mavericks at LOYAL EARS. The exodus of daily newspapers will create mass consolidation and a unique opportunity for radio to fill the void. All great fortunes are made during paradigm shifts such as this."