Changes In Store For Radio One's KKBT
January 17, 2006 at 7:38 PM (PT)
RADIO ONE Urban KKBT (100.3-THE BEAT)/LOS ANGELES is the subject of strong change rumors. ALL ACCESS sources are saying afternoons and evenings are where the first moves are being made. The first to fall is afternoon co-host SPINDERELA, but her partner A1 stays on. Also, out the door is "Quiet Storm" host PJ BUTTAH.
COO MARY CATHERINE SNEED has been camped at THE BEAT for several days now. Following the results of latest Arbitron sweeps in which the station dipped again, 3.9, 2.5 and now to a 2.4, could the format wheel be moving in a more adult direction?