Z100's Jingle Ball Is Focus Of TV Show
December 19, 2008 at 7:38 AM (PT)
MSG, a sports and entertainment television network, will add to its growing programming lineup with the new original programming franchise "Road to MSG," which will bring viewers along as their favorite artists and athletes prepare to take the stage or hit the floor of the "World’s Most Famous Arena." The first half-hour episode, "Road to MSG: Z100’s Jingle Ball," will premiere on SATURDAY, DECEMBER 20th at 8p and captures the behind the scenes action of the Z100 Jingle Ball concert at MADISON SQUARE GARDEN.
CLEAR CHANNEL Top 40 WHTZ (Z100)/NEW YORK Dir./Marketing DARREN PFEFFER stated, "Road to MSG: Z100's Jingle Ball is an organic brand extension for Z100's Jingle Ball and is a great platform for our audience to get a behind the scenes look at their favorite artists on their journey to the World's Most Famous Arena."