Arbitron Calls Out For Winter 2009 Station Name Preview
January 5, 2009 at 11:01 AM (PT)
It's time again for ARBITRON's version of "Name That Tune ... In This Case, Your Station." The ARBITRON WINTER 2009 Station Name Preview has been mailed to radio stations within the diary markets that ARBITRON measures during the WINTER 2009 Survey.
Stations should verify the information they submitted to ARBITRON, to ensure station names are being recorded properly, and review information submitted by other stations in their market to identify those stations that may not be using their station identifier in accordance to Arbitron guidelines.
Station name changes will be accepted for the WINTER 2009 survey through APRIL 1st, 2009. The information is not retroactive and becomes effective upon receipt by ARBITRON.