Grammys Adopt Clive Davis' Soiree
January 6, 2009 at 12:03 PM (PT)
CLIVE DAVIS' annual star-studded party has been brought into the GRAMMY fold, reports VARIETY. After several years of increased presence from non-music sponsors and a change in DAVIS' role at SONY MUSIC, the RECORDING ACADEMY will now present the pre-GRAMMY Gala on FEBBRUARY 7th at the Beverly Hilton Hotel.
The event has long been recognized as DAVIS' platform to introduce new performers -- WHITNEY HOUSTON, ALICIA KEYS, MARIO, JAMIE FOXX -- as well as present established performers, many of which have been part of DAVIS-orchestrated efforts (CARLOS SANTANA, ROD STEWART, BARRY MANILOW). He has been staging the event for 30 years.
THE RECORDING ACADEMY will make its "Salute to Industry Icons" part of the pre-ceremony dinner and concert, moving it from SUNDAY immediately following the GRAMMY telecast. DAVIS will be given the honor this year that in the past has gone to AHMET ERTEGUN, MO OSTIN, HERB ALPERT and JERRY MOSS, and BERRY GORDY.
DAVIS' soiree has long been considered one of the premier music events and it attracts label heads, top executives from film and television and a staggering guest list of music industry professionals.