December PPM Part 2: Atlanta, Dallas, Detroit And DC
January 8, 2009 at 5:22 AM (PT)
RADIOCRUNCH/MUSICRUNCH partners KEVIN MCCABE and ANTHONY ACAMPORA give us a recap of what happened in ARBITRON's newest PPM currency markets: ATLANTA, DALLAS, DETROIT and WASHINGTON, DC. Holiday music was big in all four of these markets -- especially in DETROIT. In addition, the long run of demo clean sweeps for CBS Urban WVEE (V103)/ATLANTA came to an end in the 25-54 cell.
Atlanta: New 25-54 Demo Winner In Atlanta; Q100 Continues Climb
One thing was almost always certain in a diary world: CBS Urban WVEE (V103) would be the demo champ among adults 18-34, 18-49 and 25-54 in ATLANTA. The station remained extremely strong, even winning the two younger demos. However, in DECEMBER, there was a new 25-54 champ -- COX Urban AC WALR. It put African-American-targeted stations in the top-two positions among adults 18-49 and 25-54. Meanwhile, CLEAR CHANNEL's two Spanish-language remained solid performers, showing how ATLANTA ethnic-targeted radio listeners own almost half of the top stations.
25-54: WALR pulled off the win in DECEMBER after being a solid 2nd in OCTOBER and 3rd in NOVEMBER. V103 was still a strong second. COX News/Talk WSB-AM slid from 2nd to 3rd after a post-election drop. However, sister AC WSB-F rose all the way from 7th to 4th on the strength of all-CHRISTMAS music. WSB-F was up 71% in share from NOVEMBER to DECEMBER. CITADEL Country WKHX was 5th. CUMULUS Top 40 WWWQ (Q100) remained a solid performer across all demos in the meter, ranking 6th here. The station also grew in share and landed its highest share yet in PPM. RADIO ONE Urban AC WALR and LINCOLN FINANCIAL Top 40 WSTR (STAR 94) tied for 7th. COX Classic Rock WSRV (THE RIVER) held in 9th, while COX saw Rhythmic WBTS (THE BEAT) leapt from 13th to 10th, tying CLEAR CHANNEL Regional Mexican WBZY. COX was strong in December in ATLANTA, with three of the top four and five of the top 10.
RADIO ONE Gospel WPZE slid from 11th to 12th, just ahead of CLEAR CHANNEL Spanish Contemporary WWVA. SALEM Christian AC WFSH and RADIO ONE Urban WHTA tied for 14th. CBS AAA WZGC (DAVE-FM) held steady in 16th place. CLEAR CHANNEL saw a nice jump in DECEMBER for Country WUBL, which leapt from 22nd to 17th -- but grew 59% in share. It moved WUBL past sister Active Rock WKLS -- which dropped to 18th place. RADIO ONE Smooth AC WJZZ was 19th, with CUMULUS Rock WNNX 20th. While Rock formats saw an increase in PPM, the formats continued to be challenged in ATLANTA. with WSRV the only Rock station in the top 10 25-54, while WKLS and WNNX still ranked toward the bottom of the top 20.
18-49: V103 held on here -- and by a pretty big margin over WALR. A giant jump for WSB-F in this cell; it rose from 11th in NOVEMBER to 3rd in DECEMBER, tying Q100, which leapt from 5th. WKHX slid from 4th to 5th. WSB-A dropped from 2nd to 6th. WBTS held in 7th place, giving COX four of the top seven. WHTA remained 8th, while STAR 94 leapt from 13th to 9th, scoring its best PPM numbers to date. WBZY and WSRV tied for 10th.
WKLS dropped from 11th to 12th, while WWVA slid from 8th to 13th. Sisters WAMJ and WPZE tied for 14th, while WFSH slid from 15th to 16th. WUBL rose from 22nd to 17th, with an identical 59% share increase to its 25-54 jump, tying DAVE-FM. WNNX and WJZZ rounded out the top 20.
18-34: V103 has dominated this demo over the years with no one coming close. While V103 continued to do very well and had similar shares to diary, there was amazing growth for Q100 in the meter. The latter reached a new share high -- and was less than a share behind V103. WKHX remained in third -- continuing to show the solid younger demo appeal of Country in this lifestyle market. WBTS was flat in share, but rose from 5th to 4th. WHTA moved back into the top 5, rising from 7th. WBZY slid from 4th to 6th, tying WSB-F, which soared from 12th. WKLS, WWVA, and STAR 94 rounded out the top 10.
Ethnic-targeted stations continued to perform really well in ATLANTA. Five of the top 10 stations were either Rhythmic, Urban or Spanish-language among 18-34 and 18-49, and four of the top 10 25-54.
Dallas: RECUERDO Continues Dominance Of Metroplex; KVIL Soars On Christmas Music
UNIVISION Spanish Adult Hits KLNO (RECUERDO) retained the top position among all three key demos in DALLAS-FT. WORTH for DECEMBER. The station soared to double-digit shares among adults 18-34 -- and is doing very well among the young demos -- just as sister KRCD/LOS ANGELES has seen. As a matter of fact, KLNO beat its closest competitor by a staggering 93% 18-34, 57% 18-49 and 19% 25-54. With DECEMBER being the first currency month for DALLAS, here's a look at how stations stack up:
25-54: KLNO continued its climb in share and held the leadership position. CBS AC KVIL got the holiday music boost and riose from a tie for 9th in NOVEMBER to 2nd in DECEMBER. growing 51% month-to-month. CITADEL Country KSCS took control of the format lead. After losing in pre-currency in OCTOBER, KSCS beat CUMULUS rival KPLX (THE WOLF) in the last two months. KSCS moved from 4th in NOVEMBER to 3rd in DECEMBER, while KPLX -- which was #2 in OCTOBER -- dropped to 5th in NOVEMBER and 6th in DECEMBER. However, Country looks very strong in the METROPLEX with the two Country stations both top 6 25-54. CLEAR CHANNEL Classic Rock -- which struggled in the diary -- continued its huge success in the meter, ranking 4th 25-54. Sister top 40 KHKS dipped from 2nd to 5th. SALEM Christian AC KLTY climbed from 12th to 7th, ahead of SERVICE Urban KKDA-F (K104) and CBS Classic Hits KLUV, which tied for 8th. CLEAR CHANNEL Hot AC KDMX rounded out the top 10.
LIBERMAN continued to see growth for Spanish Contemporary KTCY, which moved all the way from 16th to 11th, tying UNIVISION Regional Mexican KESS. RADIO ONE Urban KBFB scored a nice jump in the upper demo from 18th to 13th, tying CBS Adult Hits KJKK (JACK-FM), RADIO ONE Urban AC KSOC dipped from 11th to 15th. LIBERMAN Regional Mexican KNOR (up from 21st) and CUMULUS Sports KTCK tied for 16th. CLEAR CHANNEL Rock KEGL dipped down to 18th place, just ahead of Alternative cluster pal KDGE and CBS Talk KLLI (prior to the latter's flip to Sports KRLD-F). Still out of the competitive mix was CBS Rhythmic AC KMVK (MOVIN) in 25th place.
18-49: KLNO won by a landslide, but KVIL got a huge bump from CHRISTMAS music and vaulted from 14th to 2nd with a 71% increase. KHKS dipped from 2nd to 3rd. KSCS continued its steady PPM climb, rising from 6th to 4th. K104 and KZPS tied for 5th. KBFB and KPLX finished in a tie for 7th, ahead of KESS, which slid from 4th to 9th. KTCY jumped big here, too, rising from 16th to 10th. KDMX inched up from 13th to 11th, ahead of KDGE (9th to 12th), which tied KLTY (up from 18th to 12th) with a heavy dose of Christian holiday hits. KNOR diped from 9th to 14th, while KEGL (11th to 15th) and KLUV (11th to 16th) also slid. KJKK was 17th, KSOC 18th, and tied for 19th were LIBERMAN Regional Mexican KBOC and KLLI.
18-34: KLNO scored a gigantic jump in DECEMBER, soaring 43% and leaping into double digits. K104 held in 2nd place, just ahead of KHKS, which rose from 4th to 3rd. KBFB had a second straight up month, and moved into 4th place, ahead of KNOR, which finished 5th. Urban or Spanish-language stations controlled four of the top spots in the METROPLEX. KZPS held in 6th, a solid ranking for a Classic Rock station. KDGE was 7th, tied with KVIL, which used holiday music to soar from 26th in NOVEMBER. KESS was 9th, with KSCS rounding out the top 10.
Detroit: Christmas Is Nice for WNIC; CLEAR CHANNEL Grabs 3 Of Top 5 In Key Demos
Not unlike sister WLIT/CHICAGO, CLEAR CHANNEL heritage AC WNIC gor a gigantic jump in DECEMBER from holiday music in PPM and soared to the top spot across all three demos. It also gave the CC cluster three of the top five stations in each cell.
25-54: WNIC vaulted from 11th in NOVEMBER to 1st in DECEMBER -- a stellar 136% increase -- 50% ahead of the next closest rival in this demo. Tying for second were CITADEL Hot AC WDVD and CLEAR CHANNEL Top 40 WKQI (which rose from 4th). GREATER MEDIA Active Rock WRIF dipped from 1st to 4th, finishing slightly ahead of CLEAR CHANNEL Urban AC WMXD. CBS Sports WXYT-F continued to be the strongest format performer in the PPM markets and ranked 6th this month. GREATER MEDIA Classic Rock WCSX slid from 5th to 7th. CLEAR CHANNEL Urban WJLB, CITADEL Adult Hits WDRQ, and CBS News WWJ rounded out the top 10.
CBS Country WYCD slid out of the top 10, ranking 11th, just ahead of Classic Hits sister WOMC, which held in 12th. CITADEL Talk WJR and GREATER MEDIA AC WMGC tied for 13th. RADIO ONE Urban AC WDMK rose from 19th to 15th, moving just ahead of MASONS format rival WGPR, which was 16th. CTVGLOBEMEDIA Alternative CIMX (89X) tied CBS Smooth AC WVMV for 17th. This is a market where Smooth AC has dropped off considerably. CLEAR CHANNEL Country WDTW declined again to 19th, while Sports sister WDFN was 20th.
18-49: WNIC surged from 10th to 1st, scoring double-digit shares and increasing 138% from NOVEMBER. WKQI remained in 2nd, while WRIF dipped from 1st to 3rd. WDVD slid from 3rd to 4th, with WJLB 5th. WCSX and WMXD tied for 6th. WXYT-F ranked 8th and was a steady performer. WDRQ and WYCD rounded out the top 10.
89X retained a #11 rank for the third straight month. WOMC held in 12th, while WWJ rose from 16th in OCTOBER to 14th in NOVEMBER to 13th in DECEMBER. It will be interesting to watch -- with DETROIT being the center of a lot of news right now -- how the News stations hold up the next few months. WMGC was 14th, as WDMK leapt from 19th to 15th, tied with WJR. WGPR was 17th. WDTW and RADIO ONE Urban WHTD tied for 18th, while WVMV slid all the way back to 20th place.
18-34: WNIC saw it largest shares and biggest jump in this younger demo, erupting 158% and landing monumental shares. WKQI was 2nd and WJLB 3rd, giving CLEAR CHANNEL the top-3 spots in this cell. WRIF, which was on top in NOVEMBER, dropped to 4th. WDVD was 5th, with CIMX, WCSX, WXYT-F, WDRQ and WYCD rounding out the top 10 in descending order.
Washington: Trio Of Stations Share December Demo Honors
Three different stations shared demo wins in the DECEMBER PPM monthly for WASHINGTON, DC, with CLEAR CHANNEL outlets capturing three of the top-five stations in all three demos.
25-54: BONNEVILLE News WTOP slid post-election but was still very solid. It ranked #1 in the 25-54 cell, edging out CLEAR CHANNEL AC WASH, which remained in 2nd place, but got a 21% increase from holiday music. CITADEL Hot WRQX (MIX 107.3) remained a solid performer, moving from 4th to 3rd. AMERICAN UNIVERSITY non-commerical News/Talk WAMU rose post-election from 5th to 4th. HOWARD UNIVERSITY Urban AC slid from 4th to 5th, tying CLEAR CHANNEL Alternative WWDC (DC101). CLEAR CHANNEL Top 40 WIHT was 7th, COLUMBIA UNION non-commerical Christian WGTS ranked 8th. RADIO ONE owned the next two spots with Gospel WPRS rising from 14th to 9th, and Urban WKYS taking 10th.
This was the first time that WKYS beat CBS Urban rival WPGC, which dipped to 11th, tying CLEAR CHANNEL Classic Hits WBIG. RADIO ONE Urban AC WMMJ ranked 13th, as CBS Tropical WLZL moved from 17th to 14th. After two months in the top 10, CBS Classic Rock WTGB (THE GLOBE) slid back to 15th place. CLEAR CHANNEL Country WMZQ has still not taken off in the meter, ranking 16th. CLEAR CHANNEL Sports WTEM dipped from 13th to 17th. A post-election decline for CITADEL Talk WMAL to 18th. GREATER WASHINGTON non-commercial Classical WETA was 19th and CBS Talk WJFK rounded out the top 20. CITADEL Classic Hits WJZW (TRUE OLDIES 105.9) hasn't grab a foothold yet, ranking 21st.
18-49: WASH utilized SANTA to move to the top here, increasing 25% in share from NOVEMBER. While they did post an increase, it wasn't not as large as some of the other markets. WIHT remained a solid 2nd, just ahead of WRQX, which rose from 5th to 3rd, tying WTOP and DC101. WKYS moved from 8th to 6th. WAMU and WGTS tied for 7th, WHUR was in 9th place, with WPGC rounding out the top 10. WPRS came in 11th, ahead of WLZL, which rose from 15th to 12th. WBIG was steady in 13th, with WMZQ up slightly from 15th to 14th, tying THE GLOBE. WMMJ, WTEM, WJFK, WMAL, and WETA rounded out the top 20.
18-34: CLEAR CHANNEL nabbed the top two spots again with DC101 #1 and WIHT 2nd. WKYS held in 3rd, while WASH got a holiday boost from 6th to 4th, giving CC three of the top four. WGTS was 5th, WPGC up from 7th to 6th, WLZL from 8th to 7th, while WTOP did lose a little steam 18-34 and dipped to 8th. WRQX and WMZQ rounded out the top 10.