Arbitron Names Michael Skarzynski Pres./CEO
January 12, 2009 at 4:22 AM (PT)
The Board of Directors for ARBITRON has appointed MICHAEL P. SKARZYNSKI as Pres./CEO, effective immediately. SKARZYNSKI will also be appointed to ARBITRON's Board of Directors. STEPHEN B. MORRIS will continue as chairman of the board and will be an advisor to SKARZYNSKI during the transition.
"After a thorough search process, we believe we have selected the candidate that best matches the requirements for leading the company during these challenging economic times," said ARBITRON Dir./Chairman, ARBITRON Board Nominating and Corporate Governance Committee PHIL GUARASCIO. "MICHAEL SKARZYNSKI is an accomplished corporate executive with three decades of experience in general management, sales, marketing, finance, business development, technology, government and international business. He is the perfect leader to build on ARBITRON's strong foundation and to leverage the latest technology to respond to the rapidly changing needs of our current clients and future customers around the world."
My priorities are clear: focus the collective talent and commitment of the Arbitron team to support our worldwide customer base and ensure our joint success in today's economic climate.
"When I came to ARBITRON in DECEMBER 1992, we were just announcing the program to develop the PORTABLE PEOPLE METER. Now that the PPM has been successfully commercialized in 14 markets and remains on track for its full commercialization in the top radio markets, this is a good time to hand the reins over to a new chief executive officer," said MORRIS. "MICHAEL is a visionary leader who can translate the needs of customers and the marketplace into innovative products and services."
Most recently, SKARZYNSKI served as CEO of IPTIVIA, a privately held performance management software company based in NEW YORK CITY, where he was responsible for the restructuring and global expansion of the business.
"What attracted me to ARBITRON are the significant accomplishments and market leadership of the company," said SKARZYNSKI. "I am impressed with the enormous opportunity for ARBITRON and I am honored to join this team. My priorities are clear: focus the collective talent and commitment of the ARBITRON team to support our worldwide customer base and ensure our joint success in today's economic climate."
STEVE MORRIS served as CEO for ARBITRON for 16 years and will continue to serve as chairman of the board.