Coleman Posts PPM Panelists Study On Website
January 14, 2009 at 10:01 AM (PT)
COLEMAN INSIGHTS has just posted the on-demand presentation of its "Real PPM Panelists Tell All" study on its website. Visitors to www.ColemanInsights.com can now view the multimedia presentation that COLEMAN INSIGHTS delivered at the 2008 NAB RADIO SHOW in SEPTEMBER.
"This represents another step in our efforts to ensure that as many radio professionals as possible can see this important presentation," COLEMAN INSIGHTS Pres./COO WARREN KURTZMAN said. "Following its debut at the NAB RADIO SHOW, we have also shown the presentation to dozens of clients and industry groups, and offered it via a free webinar that hundreds viewed in DECEMBER. Now, virtually anyone with a PC and an Internet connection can see the interviews we completed with PPM panelists -- and gain insights into effective means for programming and marketing in a PPM world -- any time they choose to do so."
"Real PPM Panelists Tell All" is the third study in COLEMAN INSIGHTS’ "Mapping the DNA of PPM" series, which is designed to help the radio industry prepare and adapt to ARBITRON’s PPM audience measurement system.