Katz Marketing Composes New Platform
January 14, 2009 at 10:10 AM (PT)
KATZ MARKETING SOLUTIONS has adopted the COMPOSE CHANNEL planning platform to assist media and planning agencies in their efforts to maximize client media spending dollars. COMPOSE, a planning tool developed by POINTLOGIC and WPP’s KMR GROUP, will allow KATZ MARKETING SOLUTIONS to work hand-in-hand with senior agency communication planning executives to develop consumer-focused media plans that mirror the advertiser’s communication goals.
"We're excited to be the first ad sales organization to subscribe to a strategic communications planning tool," KATZ MARKETING SOLUTIONS Pres. BOB MCCURDY said. "We now have the tools in place to bring enhanced analytics to senior agency and advertiser planning levels throughout the country as they go about the challenging task of determining which mediums individually and collectively best serve their communication needs."
Overseeing the new platform will be ANDREA DE CORDOVA, who previously was U.S. director of planning and sales for the KMR Group. "ANDREA has worked closely with agency planning departments for years," MCCURDY added. "Her knowledge of media and her planning expertise is well respected throughout agency planning circles."